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NARS Opens First Flagship Boutique

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By: Jamie Matusow

Editor-in-Chief

Last month, NARS Cosmetics, Inc. unveiled its first flagship boutique in New York City’s West Village. Located at 413 Bleecker Street, the 525-sq. ft space was designed by the brand’s founder and creative director François Nars and long-time artistic collaborator and friend Fabien Baron, of Baron & Baron.
Nars and CEO, Louis Desazars were on-hand for the celebratory ribbon cutting to signify the official opening of the boutique, which features a black-and-white color scheme indicative of the brand’s signature packaging. A red, high-gloss lacquer block (color matched to Jungle Red Lipstick) stands at the rear of the boutique, positioned against a matte black wall. In addition to the full NARS cosmetics product line—displayed in a custom-designed unit—and exclusive products, including a special Bento Box and 413 Bleecker Pure Matte Lipstick, the boutique also carries personal mementos accumulated by Nars throughout his travels, as well as items that have served as inspiration in his product development.

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